Why should I submit my website to the major search engines?

By submitting your website to Google, Bing and Yahoo your telling these search engines where the party is. Send them the invitation and tell them to invite everyone they know.
In other words, by submitting your website to these websites you will be increasing your visibility and sending up smoke signals to say, “I’m here! Look at me!”

Submitting to Google:

There are a few different ways to tell Google you want to be found. The first is to submit your website to be crawled and indexed. Google will look through your site and index all of the different pages, unless you have chosen for certain pages not to be crawled. You don’t have to do this because the website will automatically be crawled eventually anyway but this will speed up process a little. It has also been said that the search engines prefer you to submit your website to them when you launch. You’ll also want to set up Google Webmaster Tools and submit your sitemap so that the search engine can better categorize your content. If you later change the content of the site you’ll want to resubmit the website to be re-indexed.

What can Google Analytics tell me?

Google analytics is a great tool to understand where your website traffic is coming from and what they are doing when they get to your site. Of course, Google won’t give away all of the information on a silver platter because they want you to use Adwords to draw people in, but you can still use the free tool to see the trends and habits of your visitors. These trends can often lead to new ways to bring in leads and make more sales. Think of it like your personal map to scout out where to plant your money tree seeds.

How can I make more money just by analyzing my traffic?

Unfortunately, Google no longer lets you see the keyword phrase that brought you the majority of your organic traffic. Thanks Google. Because of this, it is even more important that you understand what information you can gather about how people are finding you and what they are looking for. You want the pages of your site that get the most traffic to be the most sales driven. Always focus first on the home page, and then plant your money seeds on your moneymaking pages. If you know that people are ending up on a particular service page, make your content sales driven. Make people want to contact you. You have what they want; you just need to convince them that you’re better than your competitors.

What you also need to pay attention to is the amount of time that people spend on your site when they get there. You want to your bounce rate to at least be less than 50%. Your bounce rate is the number of people that leave your site without going to any other pages when they get there. These could be people that got your contact information from the first page they arrived on and didn’t need to visit any other pages but most of the time people are leaving right away because they didn’t find what they were looking for. If your bounce rate is high, Google may also place you lower in the rankings because they think that you are not offering quality information. Give the people what they want.

Your referred traffic can tell you where you should focus your efforts outside of your own website. If you’re getting a significant amount of traffic from social media, you should make sure that your presence is strong on those sites. The same goes for directories and local listings. If your Yelp page is bringing you a lot of traffic, make sure that you have positive reviews to represent your reputation and that your profile has been claimed and completed.

This is exactly what we want to do for you. Not only can we build you a spectacular website, we can also tell you where your traffic is coming from and what people are doing when they get to your site. As in any type of marketing, it is most important to know the characteristics and habits of your audience.