The advent of the internet has made a profound impact on almost every sphere of human life and it is not possible for anyone to remain immune to this. The internet has not only revolutionized the way people interact and communicate with each but has also made a lasting change to the way people conduct business. The internet users number in millions if not billions on a global scale and they present to the business owners and service providers a potential customer base never seen on this scale before. Therefore, it is only natural that almost all the leading business ventures, as well as, small-scale entrepreneurs have discovered the charm of internet to their favor according to their business models. The presence on the internet was the natural progression for these ventures and for making a worthwhile presence on the cyberspace, every establishment is in the need of suitable websites. This is where the concept of Web Design plus Web Marketing has gained ground in the recent years, and is now extremely popular among anyone looking to launch a website.
The presence of a user-friendly website has become a prerequisite for attracting maximum number of potential customers to the website in question. This is possible with the help of agencies providing services in Web Design plus Web Marketing that specializes in designing websites that are informative and intuitive at the same time. A website needs to contain all the vital information that visitors to that site might be looking for but should not overwhelm them with an overdose of it. Thus, Web Design plus Web Marketing firms help their clients in striking and maintaining that delicate balance while designing their website, which is essential for attracting and retaining internet traffic to their site. The interface of the website should have an uncluttered look and feel, which is important for retaining visitors to the site, and attract them for repeat visits. The repeat visit is what makes any investments over designing and marketing a website viable and profitable. In order to ensure that the visitors opt for repeat visits to their sites, the owners should ensure that the site contains adequate amount of information to make the time spent on the site worthwhile to the visitors.
A quality Web Design plus Web Marketing service provider would help their clients including keyword rich content that will ensure better rankings on search engine result hierarchy. Obtaining and maintaining a leading position on the popular search engine results is the most effective, if not the only, way of ensuring maximum visibility and consequent traffic for any website. A proper Web Design plus Web Marketing service provider can help established business houses in reaching out to more customers in new territories, whereas, they can help new entrepreneurs in expanding their business. Thus, it has become an integral part of any business strategy to opt for the service of any quality Web Design plus Web Marketing service providers. With the internet, sky is literally the limit for any business venture and a proper website can help them in realizing their business potential.
Cascading Style Sheets or CSS find use for stylizing the web pages and describing the look and formatting of the documents with the help of presentation semantics. This is a style sheet language and finds common application in web pages written in popular markup languages such as HTML and XHTML. However, they have also found use in various types of XML documents such as plain XML, XUL, and SVG among others. The primary aim of using CSS is to separate the document presentation, which includes various elements such as, colors, fonts and layouts from the document content. The document content is the part of the web pages written in the markup languages such as HTML or XHTML. This separation helps in reducing the complexity of the structural content by avoiding the repetition of various such contents, which becomes possible by enabling a number of processes such as allowing tableless website design. The use of CSS also helps in increasing flexibility and control of the various presentation characteristics and resulting in improved content accessibility. Another advantage of using CSS is to enable multiple pages the access to sharing formatting making website design seamless.
The cascade feature of the CSS allows it to formulate priority schemes, which determines the style it would follow if more than one style rule exists. The cascade calculates and assigns priorities or weights to various such design rules, and the results become predictable based on the rule assigned with the highest priority prevailing over others. CSS allows various web pages containing content written in markup languages to have different presentation depending on the nature of the rendering device. Therefore, the same content may vary depending on the rendering device with different styles for screens, print version, Braille based devices or any other forms. Another major advantage of using CSS is that it provides the reader of any document to select the CSS style sheet they prefer. The author of any document may link it to a particular CSS style sheet but the readers can change the style sheet and use one they prefer or might be having on their computer. The ability to overwrite the specifications that the author has set comes as an added flexibility in website design.
CSS allows its users to download it just once and then use it on multiple web pages on their website. The removal of all the layout and styles from the HTML renders them much smaller which is an extremely useful feature of CSS. Since CSS requires its users to download it only once, it frees up considerable space on the bandwidth and enables users to have more visitors on their websites. This makes it much more profitable for website owners thriving on online traffic. Another major advantage of using CSS instead of table based page design is that the search engines show the content of web page using it in their results. The search engines consider the start of the HTML code to be the essential content, and CSS allows its users to move the page description to the start of the HTML code. These are some of the major advantages of using Cascading Style Sheets for stylizing and formatting when it comes to website design.
Web Design is rapidly evolving with the advancements in technology and changing preferences of the internet users. The Hyper-text Markup Language or HTML forms the main backbone of the all the web content that internet users come across while surfing online. The HTML elements have provided the Web Design Professional with the means of embedding a variety of elements as a part of the web content. However, they have undergone periodic upgrades and refurbishment to keep up with the time and technology. The HTML5 is the fifth revision of the standard version of HTML that had served as the standard since 1997 as HTML 4. The latest version of the markup language aims to be capable of including a wider range of multimedia content within its HTML elements while rendering it comprehensible for the humans. It also aims to become more friendly more use in the latest devices such as smartphones and tablets that have overtaken of the desktops in almost every market. The latest version is capable of including all the features of its immediate predecessor, the HTML 4.01, as well as, XHTML 1 and DOM Level 2 HTML. It has gained W3C Candidate Recommendation as of December 2012.
The HTML5 aspires to become a markup language that Web Design professionals can use to write using either HTML or XHTML syntax. It is also more suitable for developing complex web applications with the introduction of application programming interfaces or the APIs. These advanced features have ensured that Web Design professionals and experts consider the HTML5 to be a potential candidate for development of cross platform applications for the mobile devices in the future. This has come into consideration also because of the incorporation of a number of features in the HTML5 version, which makes it suitable for running in low-powered mobile devices such as the tablets and smartphones. The leading analysts are forecasting a sales figure of over 1 billion for the phones compatible with HTML5 in 2013.
Several of the features incorporated in HTML5 are usable for devices available in the market whereas some are going to prove more useful in next generation of devices. HTML5 enables the web users to use separate background threads to process some of the more complex web applications. This is especially useful in case of web applications using heavy scripts and the use of separate threads help in averting any effects on the performance of the web page. The new version of HTML enables Web Design professionals to incorporate a number of syntactic features for taking care of evolving multimedia features. Users can embed videos as easily as images as part of the web content without the need of codec or proprietary plug-ins from third-party developers. Web Design professionals can also embed various canvas elements, as easily as videos; to enhance the graphics of the web page without any needs for a plug-in. The HTML5 has incorporated the Geo-location feature, which is best suited for the mobile devices. Therefore, the HTML5 is going to take care of all the needs of the Web Design professionals with its generous offering of latest features and easy implementation.